Diesel Kid is a children’s clothing line originating in Italy. Diesel founder Renzo Rosso launched it in 1984 as the children’s line “Dieselito,” and it was renamed Diesel Kid in 1999. For babies through juniors (ages 0–16), it offers denim-centered ready-to-wear and accessories, with collections themed around rock, military, and other influences. Production and distribution are handled by licensing company Brave Kid (part of OTB), and the line is sold internationally through standalone stores, shop-in-shops, department stores, and e-commerce.
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Diesel Kid
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- Country
- Italy
- Category
- Related brands
Primary categories
Related categories
Overview
Related brands
Parent brands and sub-brands, ordered by founding year.
- Related brands
- 1 brands
- Founded
- 1978
Year
Brand
Category
Description
1978
DIESEL
Parent brand
Clothing
A line representing the parent brand in the children's clothing segment
Diesel Kid is a sub-line whose origins lie in Dieselito, a children's clothing line launch
Diesel Kid is a sub-line whose origins lie in Dieselito, a children's clothing line launched by Renzo Rosso, and which was organized and developed as Diesel Kid in 1999. It adapts the parent brand's design language for infants through juniors through sizing and specifications, and plays a role in expanding the brand's points of contact in the family market through dedicated distribution and production systems. Its commercialization has been advanced through organizations such as Brave Kid.
1978
Parent brand
DIESEL
Clothing
A line representing the parent brand in the children's clothing segment
Diesel Kid is a sub-line whose origins lie in Dieselito, a children's clothing line launch
Diesel Kid is a sub-line whose origins lie in Dieselito, a children's clothing line launched by Renzo Rosso, and which was organized and developed as Diesel Kid in 1999. It adapts the parent brand's design language for infants through juniors through sizing and specifications, and plays a role in expanding the brand's points of contact in the family market through dedicated distribution and production systems. Its commercialization has been advanced through organizations such as Brave Kid.
Brands with shared characteristics
Brands that share a country of origin, founding period, category or designer.
Frequently asked questions about Diesel Kid
Country of origin, founding year, categories and parent brands.
Diesel Kid is from Italy.
Diesel Kid was founded in 1984.
Diesel Kid covers the following categories: Clothing, Accessories.
Diesel Kid is a sub-brand of DIESEL.