Diesel StyleLab

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Overview

Diesel StyleLab was a high-end offshoot line launched in 1998 by DIESEL, an Italian brand. It offered collections by parent company DIESEL (founder: Renzo Rosso) centered on higher-priced, fashion-forward designs that went beyond conventional denim. In the early 2000s, it was positioned as one of the lines alongside 55DSL, and flagship stores were also opened in major cities. From the mid-2000s onward, production and distribution were scaled back and then discontinued; the line has since been discontinued.

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1 brands
Founded
1978
1978 Parent brand
DIESEL
Clothing

An experimental, premium-leaning ready-to-wear line

Diesel StyleLab was established in 1998 as a premium-leaning derivative line of Diesel, of

Diesel StyleLab was established in 1998 as a premium-leaning derivative line of Diesel, offering design-oriented ready-to-wear that emphasized materials, tailoring, and details compared with the main line, which centered on denim. It was responsible for presenting premium offerings through global flagship stores and contemporary channels, and the line later ended as part of a brand restructuring. Within the brand, it played a role in exploring the high-end segment.

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