szu
/
Fashion brands
/
IMPERIAL

IMPERIAL

X Threads

Link copied

Could not copy. Select and copy the link below.

Link to share

Country: Italy
Founded: 1978 1970s
Category: Clothing
Related brands: Clothing brands founded in the 1970s Clothing brands from Italy

Overview

Tagline

The highest expression of functional fashion

Imperial (Imperial) is a fashion brand founded in Bologna, Italy, in 1978 by Adriano Aere and Emilia Giberti. It pioneered Made in Italy fast fashion and focuses primarily on womenswear and menswear. Centered on expressing individual style, it also offers lines such as Imperial Kids and continues to research materials, cuts, and styles.

Concept

Expressing a personal taste to stand out in the constantly-expanding clothing market.

IMPERIAL characteristics

Main traits of IMPERIAL

Trends & youth culture: Adoption of trends and connections to youth culture.
Minimal & basics: Minimal design and clean everyday staples.
Streetwear: Elements of streetwear, skateboarding and hip-hop.

Based on an analysis of 1,232 brands across 97 criteria, this chart shows the characteristics of IMPERIAL relative to overall brand tendencies.

This chart does not define a brand’s expression or rank brands.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 2021

Year Brand Category Description

2021

Imperial Kids

Sub-brand

Clothing

A line extending the men’s and women’s collections to children.

A children’s line launched in Fall/Winter 2021, derived from Imperial’s men’s and women’s

A children’s line launched in Fall/Winter 2021, derived from Imperial’s men’s and women’s lines, which it reinterpreted as children’s clothing. It consists of Boy and Girl collections and was offered for ages 6–14. Within Imperial Fashion Group, it complements the adult men’s and women’s lines by providing a point of connection for families. It is also listed separately as Imperial Kids at Centergross, making its position as an extension of the adult main lines to younger age groups clear. Its name retains the parent brand name prominently, making it easier to treat as a separate line.

2021 Sub-brand

Imperial Kids

Clothing

A line extending the men’s and women’s collections to children.

A children’s line launched in Fall/Winter 2021, derived from Imperial’s men’s and women’s