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Y/Project
Basic information
No longer active
Overview
Y/Project is a French fashion brand founded in Paris in 2010 by Johan Serfaty and Gilles Elalouf. Centered on men's and women's ready-to-wear, the brand is characterized by deconstructive construction, designs intended to be worn in multiple ways, and trompe-l'œil denim. Glenn Martens has led its creative direction since 2013. The brand was a finalist for the 2016 LVMH Prize and won the 2017 ANDAM Grand Prize. In 2025, it announced that it would cease operations.