Tagline
Everybody can be JOTT!
JOTT is a fashion brand founded in Marseille, France, in 2010 by Nicolas and Mathieu Gourdikian. The brand name comes from the initials of “Just Over The Top.” Starting with lightweight, compact packable down jackets, it offers outerwear, clothing, and accessories for men, women, and children. Against the backdrop of a Mediterranean lifestyle, the brand combines practicality and creativity in a colorful, everyday wardrobe, with the mission “Exalter le quotidien d’urbains en mouvement” (“Elevating the everyday lives of urbanites on the move”). Down jackets and a broad range of colors are its signatures, and the brand has expanded internationally from France.
Concept
Elevating the everyday lives of urbanites on the move