Fashion brands — country: France · founded: 2010

RIVIERA STYLE

B.Team is a teen-oriented diffusion line launched in 2010 by BENSIMON, a lifestyle brand from France. It was created by Serge Bensimon, founder of BENSIMON and responsible for its creative direction, and offered mixed-style clothing that complemented the brand’s iconic tennis shoes. Set against BENSIMON’s colorful, boundary-free lifestyle, it was a collection for younger consumers that combined basic items with playful elements; its introduction and sale are confirmed between 2014 and 2015. It is not currently listed among BENSIMON’s official active lines, so it can be considered discontinued.

More than a brand, CALA1789 is an attitude.

CONDENSE PARIS, THE NATURAL ANTI AGING SKINCARE EXPERT

Women should embody elegance and refinement on rainy days as well as sunny days / New beauty can be found through ideas, even in materials that fall outside the conventions of fashion / True individuality lies not in receiving ideas from others, but in conceiving and realizing them oneself

With Abeille Royale, a myth is born from science and the bee.

GLASSES THAT MAKE YOU SMILE

Everybody can be JOTT!

A constant confrontation between masculinity and femininity

LACOSTE L!VE is a contemporary line launched in 2010 when LACOSTE, a French sportswear brand, developed its RED! line as a segment aimed at younger customers. The line focuses primarily on menswear while also offering womenswear, with apparel and shoes at its core. Dedicated advertising campaigns and concept stores for the line were also planned.

Unique and timeless creations

Worldwide Connections (connecting with the world)

unique fig and salty perfume

Y/Project is a French fashion brand founded in Paris in 2010 by Johan Serfaty and Gilles Elalouf. Centered on men's and women's ready-to-wear, the brand is characterized by deconstructive construction, designs intended to be worn in multiple ways, and trompe-l'œil denim. Glenn Martens has led its creative direction since 2013. The brand was a finalist for the 2016 LVMH Prize and won the 2017 ANDAM Grand Prize. In 2025, it announced that it would cease operations.

RENOMA KIDS is a licensed children’s clothing brand whose parent brand is renoma, a fashion brand originating in France. The Korean children’s clothing company Komansae signed a licensing agreement in 2009 and began developing the brand in 2010. It was renamed in 2014 from its former name, “renoma Junior.” The brand offers clothing for boys and girls, centered on basic, modern casualwear, and presents patterns, prints, and color coordination that reflect renoma’s image.