Faux Pas Paris is a fashion brand launched in 2010 by French designer Philippe Millieret. Centered on flat shoes made from PVC (polyvinyl chloride), the brand offers customizable parts called JAM that can be swapped out for DIY styling. It espouses the philosophy that “with ingenuity, passion, and ideas, fashion can be created even in the living room at home,” along with a concept expressing its expectation that women embody elegance and refinement on both rainy and sunny days.
Concept
Women should embody elegance and refinement on rainy days as well as sunny days / New beauty can be found through ideas, even in materials that fall outside the conventions of fashion / True individuality lies not in receiving ideas from others, but in conceiving and realizing them oneself