B.Team

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Overview

B.Team is a teen-oriented diffusion line launched in 2010 by BENSIMON, a lifestyle brand from France. It was created by Serge Bensimon, founder of BENSIMON and responsible for its creative direction, and offered mixed-style clothing that complemented the brand’s iconic tennis shoes. Set against BENSIMON’s colorful, boundary-free lifestyle, it was a collection for younger consumers that combined basic items with playful elements; its introduction and sale are confirmed between 2014 and 2015. It is not currently listed among BENSIMON’s official active lines, so it can be considered discontinued.

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1 brands
Founded
1975
1975 Parent brand
BENSIMON
Footwear

A line for younger customers, extending to teens

B.Team was an independent line launched by BENSIMON for teenagers. It was presented as “B.

B.Team was an independent line launched by BENSIMON for teenagers. It was presented as “B.Team by Bensimon” and as BENSIMON’s brand for teens. While carrying forward the main line’s colorful elements rooted in travel and everyday life, it offered sizing, graphics, and sportswear-style items for younger customers. A spin-off line that extended BENSIMON’s world to the next generation of customers, it was a past offering that cannot be found in the current official lineup.

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Country of origin, founding year, categories and parent brands.

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