Concept
The goal is to reignite desire and interest from secondhand items, objects no one wants anymore, by transforming them.
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The goal is to reignite desire and interest from secondhand items, objects no one wants anymore, by transforming them.
Parent brands and sub-brands, ordered by founding year.
A menswear line centered on military surplus
Surplus Bensimon is a menswear line developed within the BENSIMON brand family. The offici
Surplus Bensimon is a menswear line developed within the BENSIMON brand family. The official history describes how Serge Bensimon worked with his brother Yves Bensimon to develop Bensimon Surplus, and the brand’s main introductions also present it as a menswear collection rooted in military surplus. Unlike the core lines for women and unisex wear, it was a sub-line positioned for men and based on military and workwear.
A line for younger customers, extending to teens
B.Team was an independent line launched by BENSIMON for teenagers. It was presented as “B.
B.Team was an independent line launched by BENSIMON for teenagers. It was presented as “B.Team by Bensimon” and as BENSIMON’s brand for teens. While carrying forward the main line’s colorful elements rooted in travel and everyday life, it offered sizing, graphics, and sportswear-style items for younger customers. A spin-off line that extended BENSIMON’s world to the next generation of customers, it was a past offering that cannot be found in the current official lineup.
A menswear line centered on military surplus
Surplus Bensimon is a menswear line developed within the BENSIMON brand family. The offici
Surplus Bensimon is a menswear line developed within the BENSIMON brand family. The official history describes how Serge Bensimon worked with his brother Yves Bensimon to develop Bensimon Surplus, and the brand’s main introductions also present it as a menswear collection rooted in military surplus. Unlike the core lines for women and unisex wear, it was a sub-line positioned for men and based on military and workwear.
A line for younger customers, extending to teens
B.Team was an independent line launched by BENSIMON for teenagers. It was presented as “B.
B.Team was an independent line launched by BENSIMON for teenagers. It was presented as “B.Team by Bensimon” and as BENSIMON’s brand for teens. While carrying forward the main line’s colorful elements rooted in travel and everyday life, it offered sizing, graphics, and sportswear-style items for younger customers. A spin-off line that extended BENSIMON’s world to the next generation of customers, it was a past offering that cannot be found in the current official lineup.
Brands that share a country of origin, founding period, category or designer.
Country of origin, founding year, categories and parent brands.
BENSIMON is from France.
BENSIMON was founded in 1975.
BENSIMON covers the following categories: Footwear, Clothing, Bags, Lifestyle products.