Tagline
Feel good in your shoes and feel good in your life
Kickers is a footwear and apparel brand founded by Daniel Raufast in France in 1970. Its history began with the “Jean Boots” for the jeans generation, and it primarily offers shoes for adults and children. With an unconventional approach, it champions freedom, authenticity, and optimism, with “Feel good in your shoes and feel good in your life” as its motto. Its signature is the crepe sole, used since 1970.
Concept
Our concept appeals to the ability of every adult and every child to renew physical contact with material and, therefore, the products, thanks to their shape and colours with strong evocative power