KENZO

KENZO KIDS is a children’s clothing line developed by KENZO, offering a children’s reinterpretation of icons from the main collection, such as tigers and florals, as a real-to-wear division. It is operated as a distinct product range, with sizing, materials, tailoring, and distribution channels optimized for children.

KENZO HOMME is the name of a men’s fragrance range within KENZO Parfums, offering multiple product groups with formulations themed around the sea, woody notes, and other themes. It is positioned as a line that shapes brand expression and sales channels for men through the fragrance product category.

KENZO Jeans was introduced in 1986 as a historical offshoot line centered on denim, and has since sometimes been reinterpreted through archives and capsule projects. As a product range specializing in denim and casual wear, it was one form of expansion that served as a point of contact with younger consumers and the casual segment, and is sometimes used as a reference for collection reissues.

KENZO Parfums is the official division responsible for Maison KENZO’s fragrance and cosmetics business, overseeing everything from fragrance planning and development to product commercialization and international distribution. It operates as part of LVMH Group’s cosmetics division and manages fragrance lines (e.g., FLOWER BY KENZO, KENZO HOMME) separately from fashion ready-to-wear.

KENZO Studio was a derivative line produced and sold under a licensing arrangement around 1995. Under a contract with Bonaventure Group at the time, KENZO oversaw the design, and the line was distributed mainly in the United States and at some stores in China. It represents a historical development as a regionally limited licensed line.

FLOWER BY KENZO is a signature fragrance series developed by KENZO Parfums. Since its launch in 2000, it has expanded as a line of fragrances and bottles featuring the poppy motif. Encompassing a range of products, including the fragrances themselves and related products such as bath and body items, it is an ongoing line that represents the brand’s fragrance offering.

KENZO Sport is a sports/activewear offshoot line introduced in 2020. While bearing the brand name, it releases seasonal collections of apparel, sneakers, and accessories featuring a new X logo and performance materials. The line aims to expand customer touchpoints and product offerings through graphics and a functional focus distinct from ready-to-wear.