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Converse

Basic information

Country
United States
Founded
1908

Overview

Converse is a footwear brand founded in 1908 by Marquis Mills Converse in Malden, Massachusetts, United States. Its offerings include lines such as the signature Chuck Taylor All Star, One Star, Jack Purcell, and CONS, as well as apparel and accessories in addition to shoes. It currently operates as a brand under Nike, Inc. and officially promotes an emphasis on self-expression.

Concept

For 115+ years, we’ve been building a future that celebrates originality and defies conformity.

Tagline

WE CREATE NEXT

Sub-brands

  • Converse Chuck Taylor All Star 1917

    Chuck Taylor All Star is the original that served as the starting point for Converse and a classic lineup that the brand positions as its “first pair.” With a history rooted in basketball, it now supports self-expression and personal style through elements such as its enduring silhouette, rubber sole, and patch. While Chuck 70 is a derivative that updates this original with higher-quality details, All Star serves as the lineup’s baseline and is offered in a wide range of styles, from high-top and low-top to platform.

    The original classic icon at the brand’s starting point

  • Converse Jack Purcell 1935

    Jack Purcell is a sports heritage line rooted in support design for badminton courts, serving as a classic in a distinct category among Converse’s icons. Today, it retains the toe cap’s smile as its emblem while incorporating modern craftsmanship and comfort. While Chuck Taylor All Star represents the brand’s origins, Jack Purcell stands alongside it as a more minimalist, sports-derived option.

    A heritage classic line rooted in badminton

  • Converse One Star 1993

    One Star is a line that joins Converse’s icons with a design distinct from the Chuck Taylor family. Originally created for skateboarding, it later became a staple for those who value individuality. Today, it offers models with skate elements as well as everyday models made with canvas and suede, forming “another staple” within the brand. It serves as an option alongside Chucks, with a stronger emphasis on individuality and street style.

    Another staple that emphasizes individuality

  • Converse CONS 2009

    Converse CONS is a line derived from Converse that serves its skateboarding segment. It retains classic design elements in its appearance while updating its designs with durable materials, comfort, and on-board performance. It includes models such as CTAS Pro, One Star Pro, and Louie Lopez Pro, and its role is to adapt the heritage of the Chuck Taylor and One Star lines for skateboarding. Within the brand, it is positioned separately from the core range for everyday wear, handling skate-specific functionality.

    A derived line responsible for skate-specific functionality

  • Converse Chuck 70 2013

    Chuck 70 is a more premium-leaning offshoot that reworks the original Chuck Taylor All Star to bring it closer to its 1970s specifications. Cotton canvas, a higher rubber sidewall, and a more cushioned footbed, among other details, preserve the classic look while elevating comfort and construction. If the All Star is the original reference point, Chuck 70 offers a more carefully considered specification for revisiting that history.

    An updated line that elevates the classic Chucks

  • CONVERSE TOKYO 2015

    An apparel brand originating in Japan that emerged from CONVERSE, which has a history of more than 100 years, it presents CONVERSE APPAREL centered on Tokyo culture and Japanese craftsmanship. Its role differs from that of the staple footwear lines, expanding the brand’s range of expression into clothing and lifestyle. It continues to develop a line that makes trend-conscious offerings grounded in sporty casual style.

    An apparel offshoot expanding from a Tokyo perspective