New Balance Made

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Overview

Tagline

Made without compromise.
New Balance Made is the premium manufacturing line of New Balance, an American brand founded in 1906 by William J. Riley. It encompasses MADE in USA and MADE in UK. MADE in USA is positioned as a high-value-added line, with more than 70% of each product made in the United States. MADE in UK has been produced at the Flimby factory in England since 1982. The brand follows the principles “Made without compromise.” and “fearlessly independent,” and offers shoes and apparel, centered on signature models such as the 990, 992, and 997.

Concept

Born from an unwavering commitment to those who walk their own path, Made represents the purest expression of our "fearlessly independent" ethos.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands
1 brands
Founded
1906
1906 Parent brand
New Balance
Footwear

A high-value craft line produced in the United States and the United Kingdom

New Balance Made (labeled MADE / Made in USA / Made in UK) is a high-value craft line prod

New Balance Made (labeled MADE / Made in USA / Made in UK) is a high-value craft line produced by New Balance at its own factories in the United States and the United Kingdom. Centered on iconic models such as the 990, 991, 1500, and 998, it demonstrates the brand’s heritage and technical capabilities through local production that prioritizes materials, stitching, and process management. Production is limited, and the line occupies the brand’s premium segment.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about New Balance Made

Country of origin, founding year, categories and parent brands.