New Balance

NB Essentials (NB Essentials Collection) is a core collection of everyday apparel that New Balance continues to offer, featuring a broad range of basic items such as logo T-shirts, sweatshirts, and joggers and distributed through a wide range of channels. It serves as an entry point for a broad consumer base and complements everyday wardrobes.

New Balance Made (labeled MADE / Made in USA / Made in UK) is a high-value craft line produced by New Balance at its own factories in the United States and the United Kingdom. Centered on iconic models such as the 990, 991, 1500, and 998, it demonstrates the brand’s heritage and technical capabilities through local production that prioritizes materials, stitching, and process management. Production is limited, and the line occupies the brand’s premium segment.

NB Numeric (New Balance Numeric) is a skateboarding-specific sub-line operated by New Balance, offering shoes and apparel that prioritize durability and board feel. It includes signature models by pro riders such as Jamie Foy and Andrew Reynolds, and uses skate-oriented sole structures and abrasion-resistant materials, positioning it as a line that optimizes the company’s technology for skateboarding.

TOKYO DESIGN STUDIO New Balance (TDS) is an official offshoot line launched jointly by New Balance and a Japanese design team. Under the concept “Sport Icons Re-Crafted,” it presents collections that reinterpret footwear and apparel. Debuting in 2018–2019, the line has held limited releases at T-HOUSE and New Balance Japan, among other venues, and has developed offerings distinct from the main brand through experimental design work, including collaborations with BATONER.