KENZO Sport is a sportswear line for men and women launched in 2020 by KENZO, a fashion house based in Paris, France. It began under creative director Felipe Oliveira Baptista, with a new X-shaped logo as its signature, and offers a function-focused, gender-fluid wardrobe combining technical materials with bold graphic expression. The line was presented each season alongside ready-to-wear and sold globally online and at directly operated stores, including pop-ups.
Concept
A fully fledged stylistic entity, Kenzo Sport offers a wardrobe featuring bold, graphic text, where research in technical fabrics comes together with style and comfort. It is a distinctive line with functional and gender-fluid accents, based around movement and protection.