Fashion brands — country: United Kingdom · founded: 2010

Purity, restraint, substance, quality, precision.

designed to be loved

Inspired by the iconic Burberry trench coat.

BURBERRY BRIT was a diffusion line developed by BURBERRY, a luxury brand originating in London, England. Launched for Spring/Summer 2010, it was positioned as more “accessible” in both style and price among the company’s lines, focusing primarily on casual ready-to-wear and accessories for younger consumers. By the end of 2016, it had been consolidated with Burberry Prorsum and Burberry London under a single “Burberry” label, and the line name was discontinued.

BURBERRY SPORT was a sports- and performance-oriented line launched around 2010 by the British brand BURBERRY, founded by Thomas Burberry in 1856. For Spring/Summer 2010, the line included outerwear and sportswear made from technical materials, as well as accessories such as sunglasses and wristwatches. A fragrance under the name “Burberry Sport” was also released around the same time.

Life's a Bleach and then you dye!

WE BELIEVE IN ZERO HASSLE TRAVEL

A Bag, A Life

Designed to have an attitude.

Luxury + a wink!

Independently owned and globally renowned contemporary menswear

The Opposite Thing

Paul Smith Junior is a children’s line launched by British designer Paul Smith for Fall/Winter 2010. It offers clothing and accessories featuring signature stripes and graphic prints for babies and children aged 0–14, as well as “mini-me” looks that draw on the materials and styles of the adult collections.

Subverting the classics

Simone Rocha is a London-based fashion brand launched by designer Simone Rocha in 2010. It debuted at London Fashion Week in September 2010 and focuses on womenswear, while also offering menswear and accessories such as bags and shoes. The brand is based at a studio in London and also operates its own stores.

Stella McCartney Kids shines with playfulness, prints and planet-friendly materials – offering a consciously crafted wardrobe for the next generation of eco-warriors.

I like clothing not fashion