Tagline
I like clothing not fashion
Studio Nicholson is a British fashion brand founded in London in 2010 by Nick Wakeman. Centered on a fabric-first philosophy, it views everyday basics as a “modular wardrobe” and offers tops, tailoring, outerwear, and accessories designed to be worn in combination. Japanese architecture and materials serve as reference points in the design process, and the brand aims to create practical wardrobes. It has stores in London, Tokyo, Kyoto, and Seoul.
Concept
building a no-nonsense clothing brand that revolves around a fabric-first approach