B by Ted Baker

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Overview

Tagline

designed to be loved
B by Ted Baker is a lingerie and nightwear line that launched at Debenhams in 2010 as a diffusion line of British apparel brand Ted Baker. Ted Baker was founded in Glasgow in 1988 by Ray Kelvin. The brand embraces “designed to be loved” and “The embodiment of everyday luxury,” and focuses on lingerie and sleepwear.

Concept

The embodiment of everyday luxury

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Parent brands and sub-brands, ordered by founding year.

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1 brands
Founded
1988
1988 Parent brand
Ted Baker
Clothing

A derivative line focused on lingerie and nightwear

It began in 2010 as the first lingerie line for Debenhams, and in 2020 Next became the lic

It began in 2010 as the first lingerie line for Debenhams, and in 2020 Next became the licensing partner for lingerie and nightwear. Separate from Ted Baker’s core apparel, it is a derivative line specializing in underwear and loungewear. While Baker by Ted Baker serves children and the home, it complements the adult-oriented, everyday-living category.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about B by Ted Baker

Country of origin, founding year, categories and parent brands.

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