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Ted Baker

Ted Baker

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Country: United Kingdom
Founded: 1988 1980s
Category: Clothing Bags Accessories Footwear Eyewear Watches Fragrance
Related brands: Clothing brands founded in the 1980s Clothing brands from United Kingdom

Overview

Tagline

No Ordinary Designer Label

Ted Baker is a British fashion brand founded by Ray Kelvin in Glasgow, Scotland, in 1988. It focuses primarily on men's and women's ready-to-wear, and offers a wide range of categories including accessories, fragrances, skinwear, footwear, eyewear, and watches. The brand's official philosophy is expressed in the slogan “No Ordinary Designer Label” and the idea of putting “Ted's personality” into its products. It currently operates primarily online.

Concept

Everything produced under the Ted Baker name has his personality woven into its very heart.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 3 brands
Founded: 2009-2011

Year Brand Category Description

2009

Born by Ted Baker

Sub-brand

Clothing

Discontinued men's casualwear offshoot line

Introduced in 2009 as a men's casualwear offshoot line, it was included among Ted Baker's

Introduced in 2009 as a men's casualwear offshoot line, it was included among Ted Baker's collections in annual reports from 2012 to 2014. Distinct from dress-oriented lines such as Phormal and Endurance, it served as an everyday men's offering. Its trademark has since expired, and it is now regarded as a discontinued historical line.

2010

B by Ted Baker

Sub-brand

Clothing

A derivative line focused on lingerie and nightwear

It began in 2010 as the first lingerie line for Debenhams, and in 2020 Next became the lic

It began in 2010 as the first lingerie line for Debenhams, and in 2020 Next became the licensing partner for lingerie and nightwear. Separate from Ted Baker’s core apparel, it is a derivative line specializing in underwear and loungewear. While Baker by Ted Baker serves children and the home, it complements the adult-oriented, everyday-living category.

2011

Baker by Ted Baker

Sub-brand

Clothing

An offshoot line extending into children’s and family-oriented domains

A child-focused offshoot line launched in 2011, it expanded in 2018 as a children’s clothi

A child-focused offshoot line launched in 2011, it expanded in 2018 as a children’s clothing line through its own online channel. It now covers children’s fashion and lifestyle essentials, complementing the family-oriented sphere separately from Ted Baker’s main adult RTW. Its role differs from innerwear lines such as B by Ted Baker.

2009 Sub-brand

Born by Ted Baker

Clothing

Discontinued men's casualwear offshoot line

Introduced in 2009 as a men's casualwear offshoot line, it was included among Ted Baker's