Born by Ted Baker

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Overview

Born by Ted Baker was a menswear casualwear line launched by Ted Baker in August 2009. It was introduced in stores on Monday, August 17, and aimed to reach a younger market with affordable everyday casualwear. The collection was underpinned by the belief in “seizing the day.” Ted Baker is a British brand founded by Ray Kelvin in Glasgow, Scotland, in 1988.

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seizing the day

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1 brands
Founded
1988
1988 Parent brand
Ted Baker
Clothing

Discontinued men's casualwear offshoot line

Introduced in 2009 as a men's casualwear offshoot line, it was included among Ted Baker's

Introduced in 2009 as a men's casualwear offshoot line, it was included among Ted Baker's collections in annual reports from 2012 to 2014. Distinct from dress-oriented lines such as Phormal and Endurance, it served as an everyday men's offering. Its trademark has since expired, and it is now regarded as a discontinued historical line.

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