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DAISY LONDON

DAISY LONDON

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Country: United Kingdom
Founded: 2009 2000s
Category: Accessories Lifestyle products
Related brands: Accessories brands founded in the 2000s Accessories brands from United Kingdom

Overview

Tagline

Effortless Everyday Jewellery With Meaning

DAISY LONDON is a British jewellery brand co-founded in London by Ruth Bewsey in 2009. It focuses on high-quality jewellery for everyday wear and is guided by the ideas “Timeless, effortless and everyday” and “Jewellery with meaning.” The brand incorporates recycled materials and motifs with meaning, and offers collections including Chakra, Healing Stone, Estée x Daisy, and Shrimps x Daisy. Ruth Bewsey oversees design as creative director.

Concept

Timeless, effortless and everyday. Just like a daisy. We make luxury jewellery to make you feel good.

DAISY LONDON characteristics

Main traits of DAISY LONDON

Polished & dressy: Clean silhouettes and polished, elegant dressing.
Minimal & basics: Minimal design and clean everyday staples.
Decoration & playfulness: Rich decoration, colours and patterns, and playful design.

Based on an analysis of 1,232 brands across 97 criteria, this chart shows the characteristics of DAISY LONDON relative to overall brand tendencies.

This chart does not define a brand’s expression or rank brands.