Baker by Ted Baker

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Overview

Baker by Ted Baker is a kidswear diffusion line from Ted Baker, founded in Glasgow, Scotland, in 1988. It began in 2011 as the first children’s clothing collection for Debenhams, and the Spring/Summer 2018 collection was later launched online at Tedbaker.com. In addition to children’s clothing, it covers lifestyle categories such as shoes and bed linen, and has also been confirmed for sale online at Next at least.

Concept

No Ordinary Designer Label

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Parent brands and sub-brands, ordered by founding year.

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1 brands
Founded
1988
1988 Parent brand
Ted Baker
Clothing

An offshoot line extending into children’s and family-oriented domains

A child-focused offshoot line launched in 2011, it expanded in 2018 as a children’s clothi

A child-focused offshoot line launched in 2011, it expanded in 2018 as a children’s clothing line through its own online channel. It now covers children’s fashion and lifestyle essentials, complementing the family-oriented sphere separately from Ted Baker’s main adult RTW. Its role differs from innerwear lines such as B by Ted Baker.

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Brands that share a country of origin, founding period, category or designer.

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Country of origin, founding year, categories and parent brands.

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