J.J. Mercer is a casual fashion brand from the UK. It launched its collection in the Spring/Summer 2011 season and is designed by a British designer with 25 years of design experience. Blending traditional British and American tastes and rooted in a deep passion for vintage clothing, the brand offers graphics, T-shirts, and knitwear based on the journey of the fictional character “John Jack Mercer.” The collections are structured around stories, with elements that inspire each season said to lie within those stories.
Concept
The brand offers playful graphics, T-shirts, and knitwear that blend American vintage style with a traditional British sensibility, based on the journey of the fictional character “John Jack Mercer.”