Bleach London

Basic information

Country
United Kingdom
Founded
2010

Overview

Bleach London is a salon-born hair brand specializing in colour, founded in London in 2010 by hairstylists Alex Brownsell and Sam (Samantha) Campbell. It offers at-home products including bleach, toner, semi-permanent colour and colour care, and uses vegan/PETA-approved ingredients. Through its salons and digital services, the brand aims to make hair-colour expertise accessible to more people.

Concept

They’re on a mission to make Bleach’s expertise accessible to all, so anyone can express themselves through their hair colour affordably and informatively.

Tagline

Life's a Bleach and then you dye!