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Marc Jacobs

Basic information

Country
United States
Founded
1984

Overview

MARC JACOBS is a fashion brand founded in New York, United States, in 1984 by designer Marc Jacobs. Centered on women's and men's ready-to-wear, it offers a wide range of products, including bags, small leather goods, accessories, fragrances, and beauty products. The brand officially champions “New York founded brand built on playful defiance, culture-defining creativity and fearless self-expression.” and has a global presence through multiple lines, including HEAVEN BY MARC JACOBS, and international collaborations.

Concept

New York founded brand built on playful defiance, culture-defining creativity and fearless self-expression.

Tagline

THE WORLD OF JOY IS HERE!

Sub-brands

  • Marc by Marc Jacobs 2001

    Launched in 2001, Marc by Marc Jacobs was developed primarily across RTW, bags, and accessories as a diffusion line intended to bring the main brand’s vision to a broader customer base. Its independent operation ended in 2015, after which it was integrated into the main brand. Current products incorporate designs referencing the Marc by Marc archive and also serve to carry on the memory of the former diffusion line.

    An accessible line that served as the former diffusion line

  • Little Marc Jacobs 2005

    Little Marc Jacobs is the brand’s official line for the kids’ and baby segment, and products for children under the Little MARC name are still featured on the official website. Rather than simply scaling down the designs of adult RTW and bags, it adapts them to children’s sizes, specifications, and product range. Separate from the main line, it serves family demand. By adapting designs that reference adult clothing for children, it broadens the brand’s entry point to families.

    A kids’ line that extends the adult main line for children

  • Marc Jacobs Eyewear 2005

    Marc Jacobs Eyewear is a licensed category handled by Safilo, centered on men's and women's sunglasses. It transfers both the avant-garde character of the brand's Runway and the everyday character represented by The Marc Jacobs into eyewear, serving to expand the brand's points of contact in a category distinct from apparel and bags. It maintains the brand's recognizability beyond clothing while offering eyewear as a visual accessory.

    A licensed eyewear line extending beyond clothing

  • Daisy Marc Jacobs 2007

    Launched in 2007, Daisy Marc Jacobs is a long-running franchise representing the brand’s fragrance business and has continued to generate numerous extensions, including Daisy Love and Daisy Wild. Coty treats Daisy as a major achievement in Marc Jacobs fragrances, and as a foundation established before Perfect, it continues to play a central role in the fragrance category. Daisy remains at the top and at the center of the current lineup.

    A long-running fragrance pillar that represents the brand

  • Marc Jacobs Beauty 2013

    Marc Jacobs Beauty began in 2014 as a beauty business, initially developed in collaboration with Kendo Brands. The collaboration ended at the close of 2021, but in 2023, a long-term agreement with Coty was expanded to include cosmetics, setting the brand up to return to beauty. Makeup launches are planned for 2026, positioning cosmetics as a new axis in the business’s reorganization, following the fragrance business built around Daisy and Perfect.

    A reorganization line expanding from fragrance into cosmetics

  • The Marc Jacobs 2019

    Launched in 2019 as Pre-Fall 2019, The Marc Jacobs was introduced as a second line for putting together clothing and accessories item by item, separately from the runway. It was characterized by a range of individually named items spanning bags, RTW, and jewelry, brought together under a single concept. As part of the brand’s reorganization, it serves as an intermediate line between Runway and Heaven, with the role of expanding the commercial segment.

    An intermediate line that expands the commercial segment through individual-item offerings

  • Heaven by Marc Jacobs 2020

    Launched in 2020, Heaven by Marc Jacobs began as a collaboration-oriented line for younger audiences involving Ava Nirui, with small-batch drops centered on T-shirts, knitwear, bags, and jewelry. Within the brand, it is positioned beneath Runway and The Marc Jacobs as a tier that engages with culture and appeals to Generation Z. A dedicated Heaven section is still available on the official website.

    A collaboration-focused derivative line for younger audiences

  • Perfect Marc Jacobs 2020

    Introduced in 2020, Perfect Marc Jacobs is a fragrance centered on self-affirmation and was developed as a new pillar following Daisy within the fragrance licensing arrangement with Coty. While Daisy is a long-running flagship, Perfect serves as a later-arriving franchise, extending the brand’s self-expression into the realm of fragrance. It continues to be offered alongside other major lines of Marc Jacobs Fragrances.

    A later-arriving fragrance pillar centered on self-affirmation