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Perfect Marc Jacobs
Basic information
- Country
- United States
- Founded
- 2020
- Category
- Fragrance / Beauty and cosmetics
Overview
Perfect Marc Jacobs is the “Perfect” fragrance series (eau de parfum) by Marc Jacobs, introduced in 2020. It is centered on the mantra “I am perfect as I am” by Marc Jacobs, designer of the U.S.-based fashion brand Marc Jacobs, and is developed around accepting and expressing one’s true self. Perfumer Domitille Michalon-Bertier (IFF) was involved. A sales page can still be found on the official website.
Concept
embracing and expressing one’s true self
Tagline
I am perfect as I am
Parent brands
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Marc Jacobs 1984
Introduced in 2020, Perfect Marc Jacobs is a fragrance centered on self-affirmation and was developed as a new pillar following Daisy within the fragrance licensing arrangement with Coty. While Daisy is a long-running flagship, Perfect serves as a later-arriving franchise, extending the brand’s self-expression into the realm of fragrance. It continues to be offered alongside other major lines of Marc Jacobs Fragrances.
A later-arriving fragrance pillar centered on self-affirmation