Tagline
BEACHED DAYS await.
BEACHED DAYS is a culture brand launched in 2020 by longboarder and CAPTAIN FIN founder Mitch Abshere, rooted in the surf culture of California, USA. Focusing on surf gear, surf camp equipment, and apparel, it offers products for use in the ocean and everyday life, viewed through the lens of outdoor living in California and Tennessee. The brand name comes from a surf culture magazine of the same name, edited by Mitch and published in 2013. Its official motto is “Life is short… enjoy it… get to the beach,” and it also offers surf gear lines such as AQUATIC DIVISION.
Concept
Life is short… enjoy it… get to the beach