Tagline
the cost of freedom
COÛT DE LA LIBERTÉ is a luxury fashion brand for men and women launched in Los Angeles in 2020 by Geoffrey Rubel and Carrie Straup. Based in a downtown atelier, it creates one-off pieces centered on freedom of expression and individuality, produced in small, limited runs. The brand takes its name from “the cost of freedom” and is aimed at creative people who are not bound by convention.
Concept
As a house, Coût de la Liberté stands for hope in a world that doesn’t always make optimism easy. We stand for yearning, for a willingness to venture into the creative wilderness, for letting go of societal expectations and bland mass-appeal aesthetics. To create beauty, we paint in a myriad of colors, onto bold silhouettes, constructed of the most luxurious fabrics. We recognize that our garments are a physical manifestation of the inner imagination; and therefore, they truly reach full bloom only once inhabited by their wearer’s own dreams.