Tagline
Not Soft, More Fun.
AQUATIC DIVISION is the surf gear line of BEACHED DAYS, a brand with roots in California, USA. Launched in 2023, it offers surfboards, fins, and wetsuits tested extensively in California by BEACHED DAYS founder Mitch Abshere and others. Centered on New Standard surfboards that combine a soft top with an EPS core, the line includes C-BUCKET and THE CLIFF, recreations of Chris Christensen models, as well as THE COMMONER by JJ Wessels. It also includes the FAR EAST SERIES for Japan, and promotes the idea of enjoying surfing more easily and in greater style.
Concept
The concept is to enjoy surfing more easily and in greater style.