The FER Collection is a multipurpose wear line based on the lifestyles of MARK & LONA ambassadors. Its name comes from the shared ending “FER” in “GOL(FER),” for those who enjoy golf, and “SUR(FER),” for those who love surfing. It debuted on April 22, 2023, as an advance release commemorating the opening of the MARK & LONA Aoyama store. The line focuses on items such as sweatshirts and hoodies, printed T-shirts, hats, and stickers that can be worn across a wide range of sports and lifestyle settings, including golf, travel, and town wear. MARK & LONA began its history in Los Angeles, U.S., with brand founder Tomoaki Matsumura serving as Representative Director and President and Creative Director.
Concept
The “FER” Collection, based on the lifestyles of ambassadors, makes its debut.