MARK & LONA

FER is a collection rooted in the ambassadors’ lifestyles, named after the ending shared by GOLFER and SURFER. Unlike GENERAL’s iconic golf-inspired designs, it offers casual wear and accessories with golf, surfing, and urban use in mind. Its offerings also include items such as wetsuits, positioning it within the brand as a theme-driven sub-line that spans everyday life and resort settings.

T-LINE, announced in the United States in 2023 as part of a 15th-anniversary initiative, is a capsule collection that aims to offer essential wear that is easy to wear not only in Asia but also in Western markets. Centered on monochrome tones, it combines the basics of everyday clothing, the quality of refined daily wear for adults, and the functionality of golf wear. It is developed as the most everyday-oriented entry point, with GENERAL’s decorative elements kept to a minimum.

Announced in 2024, DST is a series for golf enthusiasts who love to travel, with its name derived from DESTINATION. In addition to clothing for golf rounds, it offers lightweight apparel designed for one-mile outings, air travel, and everyday use, along with accessories such as backpacks and travel cases. Compared with GENERAL, CODE, and T-LINE, it places greater emphasis on mobility and storage functions and is positioned as a line with a stronger focus on travel.

Launched as a new line in September 2019, CODE is a derivative collection that clearly establishes a more minimal, fashion-forward direction while GENERAL serves as the brand’s core. Centered on “Efficient,” it uses structured designs such as a monotone palette, three-dimensional cutting, and asymmetry to suit not only golf courses but also urban settings and travel. Within the brand, it is positioned as the line responsible for refined sports fashion, in contrast to GENERAL’s strong iconic character.