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D.S. & Durga

D.S. & Durga

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Country: United States
Founded: 2008 2000s
Category: Fragrance Beauty and cosmetics Lifestyle products
Related brands: Fragrance brands founded in the 2000s Fragrance brands from United States

Overview

Tagline

Perfume is Armchair Travel

D.S. & Durga is a U.S. niche fragrance brand founded in Brooklyn, New York, in 2008 by David Seth Moltz and Kavi Ahuja Moltz. David handles perfumery, while Kavi builds its world through an architectural perspective. Centered on perfume, the brand also offers candles, skin care, and auto fragrance. Narrative-driven scents are at its core, alongside the slogan “Perfume is Armchair Travel.”

Concept

We believe the power of scent is equal to that of sight and sound.

D.S. & Durga characteristics

Main traits of D.S. & Durga

Trends & youth culture: Adoption of trends and connections to youth culture.
Avant-garde & designer: Avant-garde design and expressions of a designer’s individuality and artistry.
Decoration & playfulness: Rich decoration, colours and patterns, and playful design.

Based on an analysis of 1,232 brands across 97 criteria, this chart shows the characteristics of D.S. & Durga relative to overall brand tendencies.

This chart does not define a brand’s expression or rank brands.