BG HAUTE

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BG HAUTE is the premium division of formal dresses for prom, social occasions, and eveningwear from SCALA Eveningwear Inc. of Los Angeles, USA. The trademark was first used on August 1, 2008, and the luxury division was relaunched as BG Haute for the 2009 prom season. SCALA founder Beeta Grover says BG Haute is SCALA’s upper-tier arm, with a greater focus on bold embellishments such as rhinestones, feathers, trim, and chunky stones, as well as materials such as custom prints and hand-painted silk.

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Founded
1985
1985 Parent brand
SCALA
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A premium separate line complementing the main SCALA line

BG HAUTE is a separate brand name developed by SCALA Eveningwear Inc. alongside SCALA, int

BG HAUTE is a separate brand name developed by SCALA Eveningwear Inc. alongside SCALA, introduced in 2009 as a new premium division for prom and social occasions. While the main SCALA line covers a broad range including homecoming, prom, long and short styles, and bridalwear, BG HAUTE complements it with offerings for special occasions centered on evening dresses.

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