SCALA

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Country: United States
Founded: 1985 1980s
Category: Accessories
Related brands: Accessories brands founded in the 1980s Accessories brands from United States

Overview

SCALA was founded by Beeta Grover in 1985 and is an eveningwear brand based in Los Angeles, California, USA. Its offerings center on dresses for prom, homecoming, and bridal occasions, including MOB and bridesmaid dresses. The brand also operates under the name BG HAUTE and offers beaded jackets and tops, as well as scarves and shawls. Its official website features the statement, “Beauty is not just in the final creation, but in the journey of crafting it.” In his designer biography, Sukhwinder Singh (CEO SCALA USA) discusses hand beading. Its styles are carried by more than 800 boutiques worldwide.

Concept

Beauty is not just in the final creation, but in the journey of crafting it.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 2 brands
Founded: 2008

Year Brand Category Description

2008

BG HAUTE

Sub-brand

Clothing

A premium separate line complementing the main SCALA line

BG HAUTE is a separate brand name developed by SCALA Eveningwear Inc. alongside SCALA, int

BG HAUTE is a separate brand name developed by SCALA Eveningwear Inc. alongside SCALA, introduced in 2009 as a new premium division for prom and social occasions. While the main SCALA line covers a broad range including homecoming, prom, long and short styles, and bridalwear, BG HAUTE complements it with offerings for special occasions centered on evening dresses.

SCALABLANCHE

Sub-brand

Accessories

A silver accessories line that complements the main line’s dresses

SCALA BLANCHE is an accessories line offering a selection of items from SCALA collections,

SCALA BLANCHE is an accessories line offering a selection of items from SCALA collections, made exclusively in 925 silver. Focusing on jewelry such as necklaces, rings, and earrings, all production processes are completed in Japan. While the main SCALA line covers dresses for occasions such as proms and bridal wear, and BG HAUTE covers dresses for special purposes under a separate brand name, SCALA BLANCHE extends the product world of the main line into jewelry.

2008 Sub-brand

BG HAUTE

Clothing

A premium separate line complementing the main SCALA line

BG HAUTE is a separate brand name developed by SCALA Eveningwear Inc. alongside SCALA, int