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RUSTY KIDS

RUSTY KIDS

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Country: United States
Founded: 1985 1980s
Category: Clothing Accessories
Related brands: Clothing brands founded in the 1980s Clothing brands from United States

Overview

Tagline

Born in the Water. Raised in the Shaping Bay.

RUSTY KIDS is the kids’ line of RUSTY, a surf brand started by Rusty Preisendorfer in San Diego, California, in 1985. The official store lists products under the Kids category, including surf and beachwear such as swimwear and rash guards. Its slogan is “Born in the Water. Raised in the Shaping Bay.” The brand’s goal is to continue providing customers around the world with the highest-quality surf clothing, boards, and accessories. The founder is said to have worked on T-shirt designs at Canyon and later launched an apparel line.

Concept

Our goal is and will always be to produce the best quality surf clothing, boards and accessories for customers all over the world.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 1985

Year Brand Category Description

1985

RUSTY

Parent brand

Clothing

A kids’ family line within the core surfwear range

A line derived from RUSTY’s core surfwear range for children, centered on Boys/Girls and Y

A line derived from RUSTY’s core surfwear range for children, centered on Boys/Girls and Youth sizes and spanning T-shirts, shirts, fleece, shorts, board shorts, pants, accessories, and kids’ wetsuits. Separate from Men’s, Women’s, and R.E.D., it uses sizing designed for wear during periods of growth and serves both everyday wear and time spent in the ocean. It is organized independently as a product range for kids.

1985 Parent brand

RUSTY

Clothing

A kids’ family line within the core surfwear range

A line derived from RUSTY’s core surfwear range for children, centered on Boys/Girls and Y