RUSTY

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Overview

Tagline

#ourkind
RUSTY is a surfboard and surfwear brand founded in 1985 in San Diego, California, by Rusty Preisendorfer. It focuses on surfboards, wetsuits, apparel, and accessories, and moved its global headquarters to Perth, Australia, in 2006. The direction of its surfboard designs is said to be guided by its founder. Its values are “creation, pride, resilience,” and its motto is “#ourkind.” It continues to sell through its official online store.

Concept

creation, pride, resilience

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Parent brands and sub-brands, ordered by founding year.

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2 brands
Founded
1985
1985 Sub-brand
RUSTY KIDS
Clothing

A kids’ family line within the core surfwear range

A line derived from RUSTY’s core surfwear range for children, centered on Boys/Girls and Y

A line derived from RUSTY’s core surfwear range for children, centered on Boys/Girls and Youth sizes and spanning T-shirts, shirts, fleece, shorts, board shorts, pants, accessories, and kids’ wetsuits. Separate from Men’s, Women’s, and R.E.D., it uses sizing designed for wear during periods of growth and serves both everyday wear and time spent in the ocean. It is organized independently as a product range for kids.

1985 Sub-brand
Rusty Experimental Division
Clothing

An experimental collection that re-edits the parent brand’s archives

RUSTY EXPERIMENTAL DIVISION, abbreviated as R.E.D., is an experimental collection that ref

RUSTY EXPERIMENTAL DIVISION, abbreviated as R.E.D., is an experimental collection that references and reconstructs RUSTY’s heritage and archives. It is developed separately for men and women and presented in chapters such as Vol. XV, as a distinct category from the regular new releases and core collections. It spans graphic T-shirts, denim, board shorts, polos, shirts, and sweatshirts, and is positioned within RUSTY as a separate direction that foregrounds experimentation.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about RUSTY

Country of origin, founding year, categories and parent brands.

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Items

Activities and occasions

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