GUESS Kids

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Overview

GUESS Kids is a children’s line from GUESS that began as Baby GUESS in 1984 and was later renamed GUESS Kids. GUESS itself was founded in Los Angeles in 1981 by the Marciano brothers and operates as a contemporary apparel and accessories brand centered on American lifestyle and European fashion sensibilities. Its official website continues to offer collections for babies through kids.

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Parent brands and sub-brands, ordered by founding year.

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1 brands
Founded
1981
1981 Parent brand
GUESS
Clothing

A core line that brings together the children’s segment by age group.

Developed as the core line bringing together GUESS’s children’s segment, it covers the Gir

Developed as the core line bringing together GUESS’s children’s segment, it covers the Girl/Boy categories as well as Baby in a single shopping area on the official website. Separated from the parent brand’s main adult line, it brings together age-based ranges, including Baby GUESS, and serves to cover children from infancy through the years before school age. By displaying categories from Baby through Big Girl/Boy together on the site, it organizes the children’s shopping area in one place. GUESS Kids is the central focus for children and serves the children’s market separately from extensions aimed at younger consumers, such as G by GUESS and GUESS JEANS. Baby GUESS appears alongside it as a trademark complementing the infant segment.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about GUESS Kids

Country of origin, founding year, categories and parent brands.

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