Baby GUESS

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Overview

Baby GUESS is a baby line launched in 1984 by the US-based brand GUESS. Founded in Los Angeles in 1981, GUESS expanded from denim into apparel, accessories, and children’s products. Baby GUESS is treated as one of GUESS’s children’s brands and is known for offering clothing and related items for infants and young children.

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Parent brands and sub-brands, ordered by founding year.

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1 brands
Founded
1981
1981 Parent brand
GUESS
Clothing

An infant-focused trademark that complements GUESS Kids.

A trademark for infants within GUESS’s children’s range. As of 2025, the official website

A trademark for infants within GUESS’s children’s range. As of 2025, the official website lists Baby Girl/Boy 0-24m categories under GUESS Kids. While GUESS Kids is the core brand encompassing the children’s range as a whole, Baby GUESS is positioned to complement its youngest age segment, serving to divide the kids’ assortment by age separately from the main line of the parent brand, GUESS JEANS, and MARCIANO. It is also listed alongside GUESS Kids in the trademark listing.

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