AMERICAN RAG CIE

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Overview

Tagline

something new & surprising
AMERICAN RAG CIE was founded by Mark Werts in San Francisco, United States, in 1984, and opened its first store on La Brea Avenue in Los Angeles in 1985. It is a lifestyle-oriented select shop that curates items from around the world, beginning with vintage clothing and encompassing designer clothing, denim, shoes, accessories, interiors, and original clothing. The shop places importance on tradition, style, elegance, and quality, and sets out to deliver “something new & surprising.” Its stated philosophy is “classidelic,” which adds a psychedelic twist to classic style. Based in the United States, it also operates overseas, including in Japan, and develops its original AR321 line.

Concept

classical style with a psychedelic twist

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1 brands
Founded
2015
2015 Sub-brand
AR321
Clothing

A contemporary basics line designed in-house

AR321 is an official in-house label developed by AMERICAN RAG CIE, tasked with translating

AR321 is an official in-house label developed by AMERICAN RAG CIE, tasked with translating the brand’s knowledge of vintage archives and American wear into contemporary everyday clothing. While the main AMERICAN RAG CIE is a select shop curating brands and vintage items from around the world, AR321 is positioned as an independent apparel line centered on self-designed shirts, T-shirts, denim, jackets, and other items. The line’s relaunch was officially announced in 2024, highlighting reinterpretations of classic clothing, contemporary wearability, and a focus on craftsmanship that includes production in Los Angeles, USA.

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