Page language: English
Peter Jensen
Basic information
- Country
- United Kingdom
- Founded
- 1999
- Category
- Clothing
Overview
Peter Jensen is a fashion brand founded in London in 1999 by Danish-born designer Peter Jensen. Its signature elements are its use of color, prints, and rabbit motifs. The brand primarily offers womenswear and menswear, and has continued presenting as part of London Fashion Week since 2001. In 2018, the business was transferred to South Korea’s Pastel World, and the brand has continued under the same name.
Concept
contemporary design that incorporates charm and wit into wearable clothing.
Sub-brands
-
PJ by Peter Jensen 2010
PJ by Peter Jensen is a diffusion line derived from its parent brand, Peter Jensen, and launched for Urban Outfitters. Centered on Peter Jensen signature elements such as animal-motif knits and gingham, it was offered in stores and online as an exclusive Urban Outfitters project. Separate from the runway-focused main line, it served the role of reaching a broader audience through clearly differentiated distribution and sales channels.
An Urban Outfitters-exclusive diffusion line