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PJ by Peter Jensen
Basic information
- Country
- United States
- Founded
- 2010
- Category
- Clothing
No longer active
Overview
PJ by Peter Jensen is a diffusion line launched in 2010 by Danish-born, London-based designer Peter Jensen as part of an initiative with US retailer Urban Outfitters. Centered on animal-motif knitwear and gingham shirts, it was offered as a mini-collection exclusive to Urban Outfitters. The contract was reported to be for one year, and the brand is no longer being developed on an ongoing basis.
Parent brands
-
Peter Jensen 1999
PJ by Peter Jensen is a diffusion line derived from its parent brand, Peter Jensen, and launched for Urban Outfitters. Centered on Peter Jensen signature elements such as animal-motif knits and gingham, it was offered in stores and online as an exclusive Urban Outfitters project. Separate from the runway-focused main line, it served the role of reaching a broader audience through clearly differentiated distribution and sales channels.
An Urban Outfitters-exclusive diffusion line