Krizia

Developed in collaboration with Miriade, this was Krizia’s second line, centered on accessories such as bags, belts, and shoes. Separate from the women’s main line of clothing, it served to extend the brand’s presence into everyday accessories that were easy to incorporate, and was treated as an offshoot aimed at younger customers. Within KRIZIA, it was positioned as a practical middle layer connecting the main line with accessories, bringing the main line’s expression to a lighter point of entry.

POI BY KRIZIA, for which Krizia S.p.A. filed a trademark application in 1982, was a derivative name registered across a broad range of products, including clothing, footwear, and accessories. It was used as a line broadly covering areas around the Krizia mainline. Sharing the Poi spelling with KRIZIAPOI, it belonged to the expanded area of accessories and clothing and served to connect with the everyday market by foregrounding the brand name. The trademark expired in 2004.

A jeans line expanded worldwide under a licensing agreement with Sportswear International in 1985, it brought Krizia’s sensibility to denim and casualwear. In contrast to the runway-focused main line, it functioned as everyday clothing with broader distribution, becoming established as a spin-off line that connected the brand’s expression to younger consumers and everyday use. Within Krizia’s collections, it played a role in translating experimentation in clothing into street-oriented products.

Beginning in 1988 as Krizia’s men’s collection, it was developed as a major menswear line independent of the women’s-focused mainline. The brand’s strengths in materiality and construction were translated into menswear, and the collection was also presented at venues such as Pitti Uomo. Within Krizia as a whole, it was positioned as another major point of entry alongside the women’s mainline and formed the core of its menswear offering.

A Sanyo Shokai-licensed original line for the Japanese market that began in 1989, it reconfigured the Krizia main line to suit Japanese market sensibilities. It was developed as womenswear centered on adult contemporary, Italian casual, and designer fashion, and was one of the domestic offshoots alongside EVEX by KRIZIA. While foregrounding the parent brand’s name, the line created an entry point specifically for Japan.

Introduced in 1992 as a bridging line for the American market, this women’s offshoot was developed following a proposal from the licensee. It retained design elements of the main Krizia line while being structured for broader distribution, expanding the ways consumers could encounter the brand through everyday wear. It prioritized market access over the main collection and served as an introductory entry point to the main line.

A casual line originating from Krizia, whose licensed rollout by Sanyo Shokai began in 1994. Built on the Milanese sensibility of its parent brand, it was operated in the Japanese market as a Sanyo Shokai women's clothing brand and currently offers practical options for women, including large sizes. Relative to the main Krizia line, it is positioned to be more suited to everyday wear for domestic distribution, and its official rollout continues today.

A licensed line focused on children’s clothing, it was the subject of a trademark application in 1990 and has since been discontinued. Within Krizia’s family-oriented extensions, it served younger age groups, extending the brand to generations below those targeted by the later Krizia Teen. It was a derivative line bearing the parent brand’s name and connecting it to the children’s market, distinct from the main womenswear line.

A derivative line developed with the Miroglio Group as a successor to Per te by Krizia, it targeted younger women who wear larger sizes. While carrying forward Per te’s approach of taking body shape into account, it lowered the target age and expanded into active everyday wear. Within the Per te line, it had a clear role as an updated version connecting with younger consumers and extending the series across generations.

In 2006, a five-year contract was signed with Facib, and the line was developed as men’s sportswear derived from Krizia Uomo. Rather than treating Krizia Uomo’s menswear as everyday clothing, it directed it toward sports use that allowed greater ease of movement, and strengthened the sportswear segment through external production. It served to extend Krizia Uomo’s design expression into more functional categories.

A line for girls and teens aged 8–16, it debuted at Pitti Bimbo in 2013. It was established to extend the world of the main Krizia line to children and younger age groups, with production and sales handled by Zero&Company. It served an older age group than KriziaKIDS and formed a separate junior market from KRIZIAPOI and the adult collections. Its role in creating an initial point of contact with the teen generation was clear.

Launched in Spring/Summer 2021 as a line for younger consumers of Krizia, it relaunched in 2024 with a revised logo. It reorganized its expansion with a focus on the Chinese market, taking forward the parent brand’s history while updating the brand for a new customer base. In relation to the main Krizia line, it is positioned as a current offshoot connecting with younger generations and also plays a role in reorganizing its international expansion.

A licensed casual line launched in the South Korean market in the early 2000s and operated by Nakkyung SA. Rather than transferring the fashion-forward character of the Krizia mainline unchanged, it translated it into practical everyday wear such as T-shirts and knitwear, serving to broaden the brand’s points of contact in Asian markets. It was a separate branch from derivatives for the Japanese market and functioned as a more accessible entry point into everyday wear.

A sporty collection originating from Krizia’s menswear division, it brought a sports-oriented focus to Facib’s licensed lines. As a derivative line, it extended the expression of Krizia Uomo into more easygoing everyday use and is now treated as discontinued. Although closely related to KRIZIAUOMOSPORTSWEAR, it was positioned as a more straightforward expression of its sports focus.

Launched under Albert Elbaz’s direction in 2000, this was Krizia’s highest-tier women’s collection. It emphasized the runway more strongly than the existing main line and was established to present the brand in a more fashion-oriented context. Jean-Paul Knott later took over, and it was treated as a distinct, upper-tier experimental direction separate from Krizia itself. Ultimately, it was recognized as a special top-tier line responsible for updating the brand.

A women’s line developed in collaboration with the Miroglio Group, with consideration for different body types, and produced and sold by Vestebene-Miroglio. Rather than transferring designs from the main Krizia line unchanged, it offered a more wearable assortment with attention to sizing, helping to expand the market. It created a separate offering for department stores and other distribution channels, and served as a foundational line leading to the later Per Te Aktive by Krizia.