Per te by Krizia

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Overview

Per te by Krizia was a women’s line in conformate (taglie conformate) sizes developed under the Italian brand Krizia. It was launched in partnership with Miroglio’s Alba, with Maurizia Mandelli designing the line and Miroglio di Alba handling production and distribution. Aimed at young women with plus-size or curvy figures, it offered clothing in a range of cuts and colors, starting with denim. It has also been described as a precursor to Per te Aktive by Krizia, which targeted a younger audience. Products have been available through retailers such as YOOX.
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1 brands
Founded
1954
1954 Parent brand
Krizia
Clothing

A collaborative women’s line designed with consideration for different body types

A women’s line developed in collaboration with the Miroglio Group, with consideration for

A women’s line developed in collaboration with the Miroglio Group, with consideration for different body types, and produced and sold by Vestebene-Miroglio. Rather than transferring designs from the main Krizia line unchanged, it offered a more wearable assortment with attention to sizing, helping to expand the market. It created a separate offering for department stores and other distribution channels, and served as a foundational line leading to the later Per Te Aktive by Krizia.

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