MM by Krizia is an affordable women’s line launched in 1992 in Milan, Italy, by Krizia, the maison of Mariuccia Mandelli. It focused primarily on ready-to-wear and was developed under license from Hartmax to achieve a lower price range.
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MM by Krizia
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- Country
- Italy
- Category
- Related brands
Primary categories
Overview
Related brands
Parent brands and sub-brands, ordered by founding year.
- Related brands
- 1 brands
- Founded
- 1954
Year
Brand
Category
Description
1954
Krizia
Parent brand
Clothing
An offshoot line serving everyday distribution in the U.S. market
Introduced in 1992 as a bridging line for the American market, this women’s offshoot was d
Introduced in 1992 as a bridging line for the American market, this women’s offshoot was developed following a proposal from the licensee. It retained design elements of the main Krizia line while being structured for broader distribution, expanding the ways consumers could encounter the brand through everyday wear. It prioritized market access over the main collection and served as an introductory entry point to the main line.
1954
Parent brand
Krizia
Clothing
An offshoot line serving everyday distribution in the U.S. market
Introduced in 1992 as a bridging line for the American market, this women’s offshoot was d
Introduced in 1992 as a bridging line for the American market, this women’s offshoot was developed following a proposal from the licensee. It retained design elements of the main Krizia line while being structured for broader distribution, expanding the ways consumers could encounter the brand through everyday wear. It prioritized market access over the main collection and served as an introductory entry point to the main line.
Brands with shared characteristics
Brands that share a country of origin, founding period, category or designer.
Frequently asked questions about MM by Krizia
Country of origin, founding year, categories and parent brands.
MM by Krizia is from Italy.
MM by Krizia was founded in 1992.
MM by Krizia covers the following categories: Clothing.
MM by Krizia is a sub-brand of Krizia.