Tagline
Italian heritage, values of the present and future
METROCITY was founded in Italy in 1992 as an original brand of Braccialini. A fashion and lifestyle brand, it conceives products by reinterpreting reality from a different perspective, drawing on Milan’s innovative techniques and Florence’s artisanal spirit. Its approach centers on exploring materials, studying tradition, and combining classic and modern elements rooted in cultural heritage. Continuing to evolve as a tool for self-expression, the brand upholds LOVE and SUSTAINABILITY as values and offers products focused on women, as well as men’s items, bags and leather goods, shoes, and accessories.
Concept
METROCITY conceives products by reinterpreting reality from a different perspective, continually evolving boldly and freely as a tool for self-expression and expressing its vision.