Krizia Jeans

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Overview

Krizia Jeans is a denim/jeans line licensed by the Italian fashion brand Krizia. Krizia was founded in Milan in 1954 by Mariuccia Mandelli. A licensing agreement with Krizia was signed in 1985, and manufacturing and distribution were expanded worldwide. Under the licensing arrangement, the person responsible for creative design oversees the creation of collections, including jeans.

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Founded
1954
1954 Parent brand
Krizia
Clothing

A licensed line focused on jeans

A jeans line expanded worldwide under a licensing agreement with Sportswear International

A jeans line expanded worldwide under a licensing agreement with Sportswear International in 1985, it brought Krizia’s sensibility to denim and casualwear. In contrast to the runway-focused main line, it functioned as everyday clothing with broader distribution, becoming established as a spin-off line that connected the brand’s expression to younger consumers and everyday use. Within Krizia’s collections, it played a role in translating experimentation in clothing into street-oriented products.

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Brands that share a country of origin, founding period, category or designer.

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