BRIKO

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Overview

Tagline

STYLE AND SAFETY FOR THOSE WHO LIVE SPORT, FROM SKI PRODUCTS TO CYCLING GEAR
BRIKO is a sports brand founded in Italy by Alberto Brignone in 1985. It began with the development of wax for the Italian national ski team and now offers helmets, goggles, eyewear, accessories, and apparel, with a focus on skiing and cycling. In cycling, it is also known as a pioneer in offering helmets and sunglasses under the same brand. Its guiding principles are performance and safety through 100% Italian design and advanced technology, and it now operates in global markets under BasicNet.

Concept

100% Italian design and cutting edge technology to guarantee the best performance for the end user.

BRIKO characteristics

BRIKO: 9 style characteristics Traits further from the centre are more prominent within this brand. Distance is not a score, and the area does not indicate brand quality or rank. Minimal & basics Polished & dressy Luxury & heritage Avant-garde & designer Decoration & playfulness Streetwear Trends & youth culture Sporty & sportswear Outdoor & functional

Main traits of BRIKO

Sporty & sportswear
Sportswear and styles inspired by physical activity.
Outdoor & functional
Outdoor influences and functionality suited to weather and ease of movement.

Based on an analysis of 1,232 brands across 97 criteria, this chart shows the characteristics of BRIKO relative to overall brand tendencies.

This chart does not define a brand’s expression or rank brands.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about BRIKO

Country of origin, founding year, categories and parent brands.

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