Tagline
Performance starts in your head
Rudy Project is a sports eyewear and helmet brand founded in 1985 in Treviso, Italy, by Rudy Barbazza. It offers performance sunglasses, Sport Rx prescription eyewear, vision solutions, and road- and aero-designed helmets for athletes such as cyclists and triathletes. The brand’s stated purpose is to help athletes achieve their best performance in any situation.
Concept
to improve how athletes see, protect themselves and perform