EVEX by KRIZIA is a casual line born from KRIZIA, a luxury brand originating in Milan, Italy. Sanyo Shokai launched the EVEX by KRIZIA brand in 1994. With a love of animals and nature, and concern for their protection at its core, the brand uses in its naming the letters that represent the conservation status categories of wild animals (ENDANGERD / VULNERABLE / EXTINCT). Inspired by a commitment to nature conservation, it offers clothing featuring wildlife motifs and ecological colors and patterns.
Concept
A casual line born from KRIZIA, a luxury brand originating in Milan. The brand loves animals and nature and has a strong interest in their protection. Its name combines the initial letters representing the conservation status categories of wild animals: ENDANGERD (in danger of extinction), VULNERABLE (at increasing risk of extinction), and EXTINCT (believed to be extinct). From the Red Data Book published by the IUCN (International Union for Conservation of Nature).