BASIC by KRIZIA

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Overview

BASIC by KRIZIA is a licensed leisure (casual) womenswear line for the Asian/Chinese market, associated with the Italian fashion brand KRIZIA. It is distributed under license and is also described as a line manufactured in China among the brand’s collections. KRIZIA was founded in Milan in 1954 by Mariuccia Mandelli. In Japan, records note that an exclusive distributor for “Basic by KRIZIA” was appointed in July 1996.

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1 brands
Founded
1954
1954 Parent brand
Krizia
Clothing

An everyday line derived for the South Korean market

A licensed casual line launched in the South Korean market in the early 2000s and operated

A licensed casual line launched in the South Korean market in the early 2000s and operated by Nakkyung SA. Rather than transferring the fashion-forward character of the Krizia mainline unchanged, it translated it into practical everyday wear such as T-shirts and knitwear, serving to broaden the brand’s points of contact in Asian markets. It was a separate branch from derivatives for the Japanese market and functioned as a more accessible entry point into everyday wear.

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